Setting up one-click post-purchase upsells with AfterSell is very important as a Shopify store owner. There are so many benefits to doing this.
Suppose you’re a Shopify store owner looking to increase your average order value (AOV) without disrupting your checkout flow. In that case, AfterSell offers a perfect solution through its one-click post-purchase upsells.
These offers appear after the customer checks out, allowing you to boost revenue without risking cart abandonment.
In this step-by-step guide, we’ll walk you through how to set up your first one-click post-purchase upsell funnel using AfterSell, even if you have zero technical experience.
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Why Post-Purchase Upsells Matter
Post-purchase upsells are one of the highest-converting tactics in eCommerce. Here’s why:
- They don’t interfere with the checkout process, meaning no added friction.
- They leverage buyer's momentum, your customer just made a purchase and is more likely to buy again.
- They offer 1-click acceptance with no additional payment steps.
According to AfterSell, merchants experience an average 20–30% AOV boost using post-purchase offers.
Step 1: Install AfterSell on Your Shopify Store
- Go to the AfterSell app listing on the Shopify App Store.
- Click Add App and follow the prompts to install.
- Once installed, open the app from your Shopify dashboard.
Pro Tip: All users get a 30-day free trial, so you can try the platform risk-free.
Step 2: Create a New Post-Purchase Funnel
- In the AfterSell dashboard, click Funnels.
- Click Create Funnel.
- Choose Post-Purchase Upsell.
- Name your funnel something descriptive (e.g., “Running Shoes Upsell Funnel”).
Now you’re ready to build your offer!
Step 3: Design Your Upsell Offer
AfterSell gives you a drag-and-drop editor to customize your upsell experience.
You can customize:
- Product Offered: Choose an item related to the original purchase.
- Discount: Apply a % or flat discount to encourage conversions.
- Timer: Add urgency by including a countdown timer.
- Images/Video: Highlight the product with lifestyle images or a demo video.
- Text: Add persuasive copy like “Complete Your Kit” or “Upgrade Your Order.”
Tip: Use a highly relevant product, for example, upsell socks after a shoe purchase or a lens cleaner after selling glasses.
Step 4: Set Targeting Rules
To ensure customers see the right offer, set up advanced targeting:
- Trigger Product: Only show the upsell if a specific product was bought.
- Cart Value: Offer different upsells for orders above $50.
- Customer Tags: Show special offers to returning or VIP customers.
- UTM Parameters: Match your upsell to the original traffic source.
These targeting options make your offers more relevant and increase conversion rates.
Step 5: Add a Downsell (Optional But Powerful)
If a customer rejects your upsell, don’t let that be the end! Offer a downsell:
- Example: If a $40 upsell is declined, offer a $15 add-on instead.
- AfterSell makes it easy to chain these offers into a seamless experience.
Step 6: Publish Your Funnel
Once your funnel is designed:
- Click Save & Publish.
- Use the test mode to preview what your customers will see.
- Monitor performance from your AfterSell dashboard.
That’s it, your upsell funnel is live and ready to boost revenue!
READ ALSO: AfterSell Pricing Comparison: Is It Worth $34.99–$99/month for Shopify Stores?
How to Track Performance
AfterSell includes powerful analytics right in the dashboard:
- Funnel conversion rate
- Revenue generated per funnel
- Top-performing products
- A/B test performance
You can use these insights to:
- Improve copy and product selection
- Test different discounts
- Refine your targeting
Real Merchant Example
Store Type: Fitness accessories
Original AOV: $45 → AfterSell AOV: $62
Funnel Setup:
- Product: Resistance Bands
- Upsell: Workout Gloves (25% off)
- Downsell: Digital Workout Guide ($7)
Result: 27% AOV increase and 14% conversion on upsell page.
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FAQs About Upsells with AfterSell
Can I set up multiple upsell funnels with AfterSell?
Yes, you can create multiple funnels for different products, customer types, and conditions.
Does AfterSell work with all Shopify plans?
Yes, but native checkout post-purchase offers are only available on Shopify Plus. Non-Plus users still get powerful thank-you page upsells.
How long does setup take?
Most users can create and publish a fully functional upsell funnel in under 30 minutes.
Can I test different offers?
Yes! AfterSell has built-in A/B testing so you can optimize each part of your funnel.
Is AfterSell worth it for small stores?
Yes, especially with the free plan for stores under 50 orders/month. Even small gains in AOV can significantly impact your bottom line.
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Final Thoughts on Upsells with AfterSell
Setting up a one-click post-purchase upsell funnel with AfterSell is one of the fastest, easiest, and most effective ways to boost revenue on your Shopify store.
You don’t need to be a tech expert. You don’t need to wait for months. You just need a product your customers love, and AfterSell takes care of the rest.
Ready to Build Your First Upsell Funnel?
Install AfterSell on Shopify and start optimizing your post-purchase revenue today.
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